"After spending countless days and nights in the Zirkel backcountry, three entrepreneurs decided to harness that inspiration and create Zirkel Optics, a local eyewear company that would not only produce an exceptional product for its users, but also one that wouldn’t compromise on environmental sustainability."

"Jim, an accomplished artist and outdoor sports enthusiast, has designed the limited edition Resilience Hoodie, with 25% of sales directly benefiting the High Fives Foundation."