Our core mission is dedicated to lessening our environmental impact, advocating eco-consciousness, and empowering the adventurous spirit that thrives within our community. We are here to ensure that your adventures are not only memorable but also mindful, contributing to a sustainable future for the generations of explorers to come.

Driven by a commitment to environmental leadership, our goal is to lead the way in bio-based eyewear and snow goggles, establishing new benchmarks for environmental stewardship. We achieve this without sacrificing performance or style by employing advanced manufacturing methods, such as 3D Selective Laser Sintering, and utilizing our innovative, plant-based material, Zirtek™️ and Zpivot™️.

As an independently owned pioneer in the winter sports industry, we are committed to redefining the boundaries between performance and sustainability.